grants, nonprofit development, startup nonprofits

What data does my nonprofit need?

You have an eloquent proposal, an innovative program, and an established reputation, but public response has been lackluster, or you are coming up short in your grant requests. Why?

You need DATA – and it needs to tell a STORY.

As the competition for available funds and attention continues to increase, it is essential to prove your organization’s success. Get the measurable results you need to enhance your proposals and public image through a well developed data collection and evaluation plan. You know you are doing great work. But it is important to use data to tell the world your story in a fresh and compelling way. Here’s how to get started in devising a data collection and evaluation plan:

Get the data

Step One – justify the need:
Conduct a web and literature review of existing research. Find relevant facts and research findings that support the need for your cause.

Step Two – specify goals: Identify SMART goals for your program

S = specific      M = measurable      A = actionable      R = realistic       T = time-constrained

Step 3 – decide what you will use to measure​ those goals
Once you have defined SMART goals, decide what tools you will use to measure each one. Common tools can include quantitative measures (ex: surveys, evaluation forms) and qualitative (ex: interviews, focus groups, observations). For the best picture of what is really going on, use a mix of both quantitative and qualitative evaluation tools (ex: conduct a survey AND a few classroom observations).

To keep your thoughts organized, I suggest using a table such as this, with a SMART example:

Goal Outcome Tool to measure


Increase awareness of STEM careers 80% or more of participants will show increased awareness of STEM careers program survey (comparison of pre-and post results) survey administered at beginning and conclusion of each program; analyzed within 1 week
goal 2
goal 3
goal 4

Grant applications are most successful when you can prove that your programs work. And the only way to do that is with data 🙂

Stay tuned for my next post, which will give ideas for using your data to share your successes.


grant research, nonprofit development, startup nonprofits

Quick Start Guide to Grant Research

Ready to start looking for grants? Here is a quick start guide to grant research:

Step 1:

Collect all the basic information about your organization in one place (I like GoogleDocs). You will use this information to screen for your eligibility when looking for potential matches. You need to know your:

  1. Month and year incorporated as a 501c3
  2. City, State, and County where your nonprofit is registered
  3. Geographic service areas
  4. Mission statement
  5. Target audience(s)
  6. Focus areas (ex: education, STEM, health, arts, etc.)
  7. Annual operating budget
  8. Your top three funding needs (in other words, what specifically do you want to fund/accomplish within the year?)
  9. Desired award amount (if known)

Step 2

Research begins! Use grant research databases to locate and screen for qualified potential funding opportunities. The Grantsmanship Center is a great place to start, and is free!

Step 3

As you find potential matches, enter your results in a database (Excel file of GoogleSheet; download free template here) which includes:

  1. Funder name
  2. Website
  3. Award amount
  4. Deadline
  5. Approach (proposal or LOI)
  6. Focus areas
  7. Notes (if applicable)

Step 4

Create a strategic plan to focus your grantseeking efforts. It is critical to have a plan, and you must find the right fits. Otherwise you are wasting your time, and the time of potential funders.

Step 5

Write your grant applications or LOIs and submit!


Get an instant download of this Quick Start Guide to Grant Research here!


grants, startup nonprofits, writing

Education Grants: Writing a Winning Grant Proposal

As budgets around the country continue to tighten, it is increasingly important to seek external funding for classroom projects. If you are a teacher or administrator interested in seeking grants to support your school’s efforts, listen to this podcast featuring Greater Good Consultants Owner Ashley Pereira. Join Ashley and host Larry Jacobs for an overview of where to find education grants and how to make your proposal stand out in the crowd!

grants, nonprofit development, startup nonprofits, writing

Grant Application Submission Checklist

Before you write a word, it is important to understand the items typically required as part of the grant application submission process. Use this simple checklist to start gathering the materials that will likely be requested. Start early to be sure you are not rushed at the last minute. 


  • Fully edited, proofread, and finalized version of the proposal narrative
  • Current annual operating budget and, if appropriate, the program budget
    • budgets should reflect BOTH revenue and expenses for the organization/program
  • Letter(s) of support
    • ensure they are signed!
  • 501(c)(3) tax determination letter from the Internal Revenue Service
  • Most recent financial statements (audited preferred)
  • Copy of the most recent Form 990 filed with the IRS
  • List and brief biography of current Board of Directors
  • List and brief biography of key staff
  • List and descriptions of relevant partners and existing funders
  • Other pertinent supplemental documents (brochures, newsletters, etc.) if requested/relevant

Submitting an online grant application? Read this. And be sure to double check everything before submitting!

Click here to download this checklist as a PDF, free! 

nonprofit development, startup nonprofits, writing

Nonprofit Press Release Tips and Tricks

A press release is “an official statement issued to newspapers giving information on a particular matter” (Google). Through press releases, you have the opportunity to raise awareness of your nonprofit, communicate the value and impacts of your work, and build public trust. Nonprofits can submit press releases to announce:

  1. fundraising events
  2. new partnerships
  3. successful programs, events, campaigns, etc.
  4. public engagement opportunities (ex: volunteering)
  5. events and services offered

Aim to submit press releases quarterly to maintain your public face and remain fresh. Like newsletters and email marketing, you must find the happy medium. Too many and people ignore you and become resentful, too few and you are forgotten!

To begin, define the purpose of your press release. What do you want people to do after reading it? Visit your website? Purchase tickets to a fundraiser? Your writing should guide readers toward the desired goal throughout the release.

Your press release should fit within one page (around 500 words), and should present a clear and compelling message framed within the context of a story. Editors and reporters are looking for human value – be sure to deliver. Here is a great example of a nonprofit press release.

Once written, you are ready to send out your press release! I have found the most success in copy and pasting the text directly into the email body. Like all of us, editors and reporters are a busy bunch and typically will not take the extra step of opening an attachment. Save them the hassle and copy your press release directly into the email body.

Need an expert-crafted press release but don’t have time to do it yourself? We can help!

nonprofit development, startup nonprofits, writing

How to write a vivid grant proposal

Stop using clichés in your writing!

You’ve been hearing it since elementary school, yet many of us still fall into the trap (cliché!) of using cliches in our writing. But your cranky english teacher was right. If you want to write a compelling grant proposal, you need to find fresh ways to make your points and convey your message.

It is simple human nature to respond to the new and novel and ignore the old and bland. Scientists believe the reason is actually programmed into our genes as a primitive survival trait. Whenever something new entered the environment, our ancient ancestors needed to quickly investigate to determine potential risk. That is why advertisers are always touting their “new” product or offer – it makes us pay attention!

Similarly, sentences free of clichés, fluffiness, and superfluous (I almost said over-the-top there!) adjectives garner the attention of the proposal reviewer. In today’s highly competitive world of grants, reviewers are looking for pretty much any opportunity to toss your application to the ‘no’ pile. Keeping your writing vivid and fresh is one of the best things you can do to avoid this common fate. Tired clichés and lifeless text bore people. And a bored person is not going to be inspired enough to give you money!

Have you been using clichés in your grant proposals? Check out this big list of common clichés – if you find them in your proposal, your writing needs a refresher! For more simple tips to write better, right now click here.

grant research, nonprofit development, startup nonprofits

990s: the secret weapon of grant research

What are 990s?

As a nonprofit, you are likely familiar with 990 forms. A 990 is a form filed to the IRS by a tax-exempt organization, typically on an annual and/or quarterly basis. The 990 form lists organization income, expenses, and basic information. As you dive into the world of grant research, be sure to put 990s review on your list. Here’s why….

How can 990s help with grant research?

As I have discussed in previous posts, it is critical to find the right fits when it comes to potential funding requests. Fortunately many funders these days have well-developed websites which aid prospective grant applicants in learning more about the funders focus areas, priorities, and requirements. If the funder looks like a good preliminary fit based on the information from their website, the next step is to see if they have given to organizations similar to yours. Enter the 990!


How 990s can help in grant research

The best way to know if you have found a great funding match is if everything on their website seems well aligned with what you are doing, AND they have given to programs/organizations that are similar in size, scope, and focus as yours. This is precisely the information that can be found of funders’ 990s.

Step 1: Find the 990 forms the prospective funder. I like the Foundation Center 990 Finder. It is free and simple to use. Just type in the name and state of the funder you want to research, and it will pull up the organization’s 990s from the past several years.

Step 2: Once you have the 990s pulled up for a specific funder, go through at least three years of their returns to answer the following questions:

  • what is their average award amount?
  • are they giving to organizations in a similar field as yours (ex: education, health, etc.)?
  • are they giving to organizations similar in size to yours? (may require some googling of the grantees listed)
  • do they seem to care about the same things that you care about?
  • what type of awards are they giving? (operating expenses, program support, equipment, etc.)

If all of the questions above are yes, then congratulations, you have found an excellent funding fit! You can be relatively sure that they will be interested in what you are doing, and have done as much as possible to make sure that you are choosing a funder that is well-aligned with your organization. From here, apply! Be sure to review their website carefully and follow the application directions precisely for each organization.




grants, nonprofit development, startup nonprofits, writing

Top 3 Do’s and Don’ts of grant writing

People ask me all the time, “What is the secret to grant writing?”

The truth is, there is no secret! The difference between winning and losing proposals are pretty simple, and here are the top three:

Winning proposals…

1.Answer all the questions!: Writing a successful grant application is actually more of an exercise in careful reading rather than writing, as the number one reason grant applications are not funded is for failure to answer all of the questions adequately and appropriately.

2. Use data: Don’t just say you do something, or prove it! Use data rather than fluffy language to convey the impacts and successes of your program, as well as justify the need.

3. Follow the rules: If the grant guidelines say to use 12-point font Times New Roman, use 12-point font Times New Roman. If only PDFs are allowed, submit PDFs. If their maximum award amount is $10,000, don’t request more than $12,000. This really comes back to number one above – read carefully to ensure you have done everything the funder says, exactly as they want it. And be sure to also follow the rules of proper writing, grammar, and citations. NO typos!

While seemingly simple, following these three rules will help ensure that your grant application does not go directly to the ‘no’ pile. From there, funders will have the opportunity to read about your innovative ideas, and see how valuable your work is!


grants, nonprofit development, startup nonprofits

Can a grant pay for salaries?

Can a grant pay for salaries?

It is a question I get a lot, and like most things in the world of grants, the answer is….

it depends.

Here are some scenarios of when it is possible to fund employee salaries with grants, and when getting a grant to pay for salaries is simply not realistic:

You could PERHAPS get a grant to pay for an employee salary if…

  • You have been invited to submit a proposal by the funder. This means they know you, are familiar with your work, and want to support you.
  • The RFP (request for proposals) or grant opportunity description says the funds can be used for salaries.
  • The grant offers ‘operational support’. This is the gold standard of grants, as is it can be used at your discretion to support organizational needs, including staff member salaries.
  • You have at least five years of existence as a registered 501(c)3 organization
  • You have consistently delivered well-established programs with measurable, positive impacts on your constituents. The salary would help you do something bigger, better, or keep it going strong.
  • You have existing income streams to support the other costs of your organization. Funders do NOT want to support your organization, particularly when it comes to personnel.

You likely WILL NOT get a grant to pay for an employee salary if…

  • You are a start-up organization (especially within your first three years).
  • The grant is intended for program support (although sometimes salaries can be included as part of the overall program).
  • You have no data to prove that your program works and imparts positive impacts on those whom you serve.
  • You rely heavily on grants (over 30% of your operating budget).

While there are no hard rules, these are my general observations of what I have seen when it comes to successful requests for salaries….and unsuccessful requests.

Do not make a salary request your first grant request

It is my recommendation not to request funds to support salary expenses at all within the start-up period (the first five years). If you are a new organization just starting out, request funds to support a specific program, and ensure nearly 100% of the funds go directly to programmatic costs. Do as much as you can with volunteers and your Board of Directors for the first five years, then when you have proven results and a successful program, consider a salary request.



grant research, grants and opportunities, startup nonprofits, STEM education

Get a grant in 5 easy steps

While perpetually busy, summer is a time when educators and busy nonprofit directors can find time to step back for a moment and reflect upon the year thus far. We are half way through 2017 – how is the year going? Are you programs or curriculum well defined? Do you have a clear focus on what you want to do? Do you have a plan? If you answered yes to these questions, add applying for a grant to your summer to do list! Here is how to get a grant in five easy steps:

Step 1:

Clearly identify what you are doing. You should be able to articulate what your mission is, who your target audience is, what makes you/your idea/your program stand out from the crowd, and what makes you well-qualified.

Step 2:

Define what you want to do. You should be able to articulate all aspects of your idea, new program, etc. What is it exactly? How many will you serve? What will your process be? What are the desired outcomes? What materials, time, space, etc. will you need? How will results be measured?

Step 3:

Research for grants that match. This is potentially the most challenging (and time consuming) step. It is not necessarily difficult, but is often a matter of weeding through many poor fits to find a few of the best matches. Use a grant research database to simplify the process. To find the best matches, look for organizations in your town, county, and state whose mission most closely aligns with yours. Click here to download a free e-book containing the best grant research tips, tricks, and free databases to get started.

Step 4:

Prioritize. When you do get a good research list together with several viable prospects, prioritize your list. Start with grants that have approaching deadlines, those that require the least expense of time (LOIs rather than proposals), or ones where you and/or your school may already have connections.

Step 5:

Apply! Write your LOIs and proposals in exact accordance with the funder’s stated expectations. Include what they say, in the order they say it – and NO typos! 🙂 There is no ‘special trick’ to grant writing. The key in writing an effective grant application or letter of intent (LOI) is to present a compelling case, backed by concrete evidence.


And that’s it! Five simple steps to getting a grant! While the process itself is not overly challenging, it can take quite a bit of time. Set a goal to do one step a week – breaking the process down into small steps makes it more manageable, and ensures the process will be done by the end of the summer! Now get out there and get a grant!