grants, nonprofit development, startup nonprofits

What data does my nonprofit need?

You have an eloquent proposal, an innovative program, and an established reputation, but public response has been lackluster, or you are coming up short in your grant requests. Why?

You need DATA – and it needs to tell a STORY.


As the competition for available funds and attention continues to increase, it is essential to prove your organization’s success. Get the measurable results you need to enhance your proposals and public image through a well developed data collection and evaluation plan. You know you are doing great work. But it is important to use data to tell the world your story in a fresh and compelling way. Here’s how to get started in devising a data collection and evaluation plan:


Get the data

Step One – justify the need:
Conduct a web and literature review of existing research. Find relevant facts and research findings that support the need for your cause.

Step Two – specify goals: Identify SMART goals for your program

S = specific      M = measurable      A = actionable      R = realistic       T = time-constrained

Step 3 – decide what you will use to measure​ those goals
Once you have defined SMART goals, decide what tools you will use to measure each one. Common tools can include quantitative measures (ex: surveys, evaluation forms) and qualitative (ex: interviews, focus groups, observations). For the best picture of what is really going on, use a mix of both quantitative and qualitative evaluation tools (ex: conduct a survey AND a few classroom observations).

To keep your thoughts organized, I suggest using a table such as this, with a SMART example:

Goal Outcome Tool to measure

Timeline

Increase awareness of STEM careers 80% or more of participants will show increased awareness of STEM careers program survey (comparison of pre-and post results) survey administered at beginning and conclusion of each program; analyzed within 1 week
goal 2
goal 3
goal 4

Grant applications are most successful when you can prove that your programs work. And the only way to do that is with data 🙂

Stay tuned for my next post, which will give ideas for using your data to share your successes.

 

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